Which of the following would be good advice for someone who is designing an ad for obedience training for dogs? The ad will run in a local newspaper.
A) The more clutter in the ad, the more distinctive the ad is perceived
B) Do not print copy in reverse type
C) Never use long headlines
D) Hide photo captions in body copy to arouse reader curiosity
E) Drawings are more effective than photos

Question

Quizplus · Accepted Answer

Reverse type (white text on a dark background) can be hard to read in print, especially in newspapers, which can affect the ad's effectiveness.

Which of the Following Would Be Good Advice for Someone