The ad for the Mercedes-Benz automobile begins, "The notion of building and buying a Mercedes-Benz has always been an exceptionally meaningful endeavor. Mercedes is advancing an entire industry with every new innovation it creates." The Mercedes-Benz ad is _____ because it has a positively originated motive.
A) Transactional
B) Charismatic
C) Informational
D) Transformational
E) Functional

Question

Quizplus · Accepted Answer

The ad is transformational because it appeals to emotions and aspirations, suggesting that owning a Mercedes-Benz is a meaningful and innovative experience, which aligns with a positively originated motive.

The Ad for the Mercedes-Benz Automobile Begins, "The Notion of Building