_____ is a useful business tool to identify new and expanded ways to improve services and enhance revenues. This tool identifies unique subsets of the population to target for specialized services and marketing initiatives.
A) Product positioning
B) Market aggregation
C) Market segmentation
D) Customer empowerment
E) Market sampling

Question

Quizplus · Accepted Answer

Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on some shared characteristics. It helps businesses identify unique subsets of the population to target for specialized services and marketing initiatives, thereby improving services and enhancing revenues.

_____ Is a Useful Business Tool to Identify New and Expanded