There is a pop culture legend that green M&M's care candy-coated aphrodisiacs. For Valentine's Day 2008, the manufacturer of M&M's marketed green bags of all green M&M's. What type of segmentation is being used to market the green M&M's?
A) Psychographic
B) Volume
C) Benefit
D) Geographic
E) None of the above

Question

Quizplus · Accepted Answer

Psychographic segmentation is used to market the green M&M's because it is based on the consumer's lifestyle, personality, and values. The green M&M's are marketed as aphrodisiacs, which appeals to consumers who are looking for a romantic and sensual experience.

There Is a Pop Culture Legend That Green M&M's Care