The surprise factor is a popular tactic for gaining consumers' attention.
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Q35: Although increasing the size of an advertisement
Q36: The attention-getting ability of a stimulus may
Q37: Besides black and white, all colors have
Q38: Stimuli may be more noticeable simply because
Q39: A commercial's location within the commercial break
Q41: Attention is often drawn to stimuli that
Q42: Although celebrities are highly effective at gaining
Q43: Some stimuli attract our attention because we
Q44: Clutter in the marketplace reduces the challenge
Q45: Ideally, advertisers want to use attention-getting stimuli
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