A commercial's location within the commercial break does not affect the amount of attention it receives from viewers.
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Q34: The larger the stimulus, the more it
Q35: Although increasing the size of an advertisement
Q36: The attention-getting ability of a stimulus may
Q37: Besides black and white, all colors have
Q38: Stimuli may be more noticeable simply because
Q40: The surprise factor is a popular tactic
Q41: Attention is often drawn to stimuli that
Q42: Although celebrities are highly effective at gaining
Q43: Some stimuli attract our attention because we
Q44: Clutter in the marketplace reduces the challenge
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