Although increasing the size of an advertisement helps to attract attention, increasing the size or amount of shelf space allocated to a product does not increase its chances of being noticed.
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Q30: The more relevant advertising and products become
Q31: Permission marketing refers to asking consumers for
Q32: Stimuli in motion are not effective at
Q33: Isolation involves placing an object within a
Q34: The larger the stimulus, the more it
Q36: The attention-getting ability of a stimulus may
Q37: Besides black and white, all colors have
Q38: Stimuli may be more noticeable simply because
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Q40: The surprise factor is a popular tactic
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