Although the feelings consumers experience during product consumption are very important, those experienced when watching advertising did not affect consumers' attitudes toward the advertised product.
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Q12: The pictures featured in an advertisement can
Q13: Consumer confusion rarely exists in the marketplace.
Q14: Confusion can cause consumers to defer product
Q15: Mood state refers to how people feel
Q16: Mood states are not influential during attitude
Q18: According to the PAD conceptualization, environments evoke
Q19: According to the Harris Poll of best
Q20: Attitude extremity represents a person's belief that
Q21: Attitudes rarely change.
Q22: The degree to which an attitude is
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