According to the PAD conceptualization, environments evoke three primary types of emotional response: pleasure, arousal, and dominance.
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Q13: Consumer confusion rarely exists in the marketplace.
Q14: Confusion can cause consumers to defer product
Q15: Mood state refers to how people feel
Q16: Mood states are not influential during attitude
Q17: Although the feelings consumers experience during product
Q19: According to the Harris Poll of best
Q20: Attitude extremity represents a person's belief that
Q21: Attitudes rarely change.
Q22: The degree to which an attitude is
Q23: Attitude memorability refers to how easily the
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