In the ideal-point multiattribute attitude model, consumers indicate where they believe product is located on scales representing various degrees or levels of salient attributes.

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In the ideal-point multiattribute attitude model, consumers indeed indicate where they believe a product is located on scales that represent various degrees or levels of salient attributes, comparing these perceptions to their ideal points or levels for each attribute.

In the Ideal-Point Multiattribute Attitude Model, Consumers Indicate Where They