According to multiattribute attitude models, beliefs about a product's attributes or characteristics rarely influence consumers' attitudes toward the product.

Name: According to multiattribute attitude models, beliefs about a product's attributes or characteristics rarely influence consumers' attitudes toward the product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Multiattribute attitude models suggest that consumers' attitudes toward a product are significantly influenced by their beliefs about the product's attributes or characteristics.

According to Multiattribute Attitude Models, Beliefs About a Product's Attributes