Which of the following is not a source of consumer knowledge?
A) Opinions of others
B) Magazines
C) The Internet
D) Advertising
E) All of the above are sources of consumer knowledge.
Correct Answer:
Verified
Q219: Purchase knowledge includes knowledge about:
A) product price.
B)
Q220: Managers are motivated to hold prices down
Q221: The information in memory about how a
Q222: What consumers know about the goals and
Q223: Consumers' understanding of their own mental processes
Q225: Which of the following types of knowledge
Q226: When consumer knowledge is based on direct
Q227: Which of the following is a reason
Q228: Which of the following is not a
Q229: A company's success in achieving the positioning
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