Which of the following types of knowledge sources usually has the greatest impact on consumers?
A) Personal, business-controlled
B) Personal, non-business-controlled
C) Impersonal, business-controlled
D) Impersonal, non-business-controlled
E) None of the above.

Question

Quizplus · Accepted Answer

Personal, non-business-controlled sources, such as recommendations from friends or family, often have the greatest impact on consumers due to the trust and credibility associated with personal relationships.

Which of the Following Types of Knowledge Sources Usually Has