Which of the following is a reason why businesses need to understand consumers' knowledge sources?
A) Companies need to know what is being said about the company by these sources.
B) It helps companies develop their strategies for making contact with consumers.
C) It enables companies to charge higher prices for their product's.
D) A and B
E) A, B, and C
Correct Answer:
Verified
Q222: What consumers know about the goals and
Q223: Consumers' understanding of their own mental processes
Q224: Which of the following is not a
Q225: Which of the following types of knowledge
Q226: When consumer knowledge is based on direct
Q228: Which of the following is not a
Q229: A company's success in achieving the positioning
Q230: Which of the following represents a potential
Q231: Which of the following is not an
Q232: Misperception refers to:
A) inaccurate knowledge.
B) knowledge gaps.
C)
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