Which of the following represents a potential barrier to purchase?
A) Knowledge gaps
B) Undesirable associations
C) Undesirable misperceptions
D) B and C
E) A, B, and C

Question

Quizplus · Accepted Answer

Knowledge gaps, undesirable associations, and undesirable misperceptions all represent potential barriers to purchase. Knowledge gaps can prevent consumers from understanding the value or function of a product, undesirable associations can deter consumers due to negative connotations linked to a brand or product, and misperceptions can lead to misunderstandings about the product's benefits or uses.

Which of the Following Represents a Potential Barrier to Purchase