Both the product and brand are chosen in advance of entering the store when consumers follow a/an ____ process.
A) fully planned purchase
B) unplanned purchase
C) anticipated purchase
D) partially planned purchase
E) None of the above.

Question

Quizplus · Accepted Answer

A fully planned purchase involves consumers deciding on both the product and the brand before entering the store, indicating a high level of pre-purchase planning and decision-making.

Both the Product and Brand Are Chosen in Advance of Entering