Creating a database of names for developing continuous communications and relations with the consumer is a process called:
A) purchase modification
B) telephone solicitation
C) data-based marketing
D) Internet communication
E) None of the above.

Question

Quizplus · Accepted Answer

Data-based marketing involves creating a database of names (and other relevant information) for the purpose of developing continuous communications and relations with consumers. This approach allows for more personalized and targeted marketing efforts.

Creating a Database of Names for Developing Continuous Communications and Relations