Which of the following are criteria consumers might use for evaluating retailers?
A) Location
B) Price
C) Store atmosphere
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

Consumers evaluate retailers based on various criteria including location, price, and store atmosphere. Location affects convenience, price impacts affordability and value perception, and store atmosphere influences the shopping experience and comfort.

Which of the Following Are Criteria Consumers Might Use for Evaluating