Which of the following is not one of the categories identified in Chapter 3 that influences consumer decision making?
A) Individual differences
B) Psychological processes
C) Physiological factors
D) Environmental influences
E) All of these categories were identified in Chapter 3.

Question

Quizplus · Accepted Answer

Chapter 3 identifies individual differences, psychological processes, and environmental influences as categories that influence consumer decision making, but does not list physiological factors as one of those categories.

Which of the Following Is Not One of the Categories