In the consumer decision process model, the ____ stage is where satisfaction with the product experience is determined.
A) Need recognition
B) Search
C) Pre-purchase evaluation
D) Post-purchase evaluation
E) Divestment

Question

Quizplus · Accepted Answer

The post-purchase evaluation stage is where consumers assess their satisfaction with a product after they have used it, determining if it met, exceeded, or fell short of their expectations.

In the Consumer Decision Process Model, the ____ Stage Is