What stage follows search in the consumer decision process model?
A) Need recognition
B) Purchase
C) Pre-purchase evaluation
D) Post-purchase evaluation
E) Divestment

Question

Quizplus · Accepted Answer

Pre-purchase evaluation follows the search stage in the consumer decision process model, where consumers assess and compare different products or services they have found during their search to make a decision.

What Stage Follows Search in the Consumer Decision Process Model