____ occurs when product performance falls short of consumers' expectations.
A) Post-consumption evaluation
B) Satisfaction
C) Dissatisfaction
D) Post-purchase regret
E) Cognitive dissonance

Question

Quizplus · Accepted Answer

Dissatisfaction occurs when a product or service does not meet or exceed the consumer's expectations, leading to a negative evaluation of the purchase experience.

____ Occurs When Product Performance Falls Short of Consumers' Expectations