The standards and specifications used to compare different products and brands are called:
A) salient attributes
B) determinant attributes
C) evaluative criteria
D) decision factors
E) None of the above.

Question

Quizplus · Accepted Answer

Evaluative criteria are the various dimensions, features, or benefits that consumers use to compare different products and brands. These criteria can include factors such as price, quality, durability, and style, among others, and they play a crucial role in the consumer decision-making process.

The Standards and Specifications Used to Compare Different Products and Brands