In the 4 P's that comprise the marketing mix, ____ is when the firm decides on the most effective outlets through which to sell their products and how best to get them there.
A) position
B) promotion
C) product
D) place
E) location

Question

Quizplus · Accepted Answer

Place refers to the distribution channels and logistics involved in getting the product to the consumer, making it the correct choice in the context of the marketing mix.

In the 4 P's That Comprise the Marketing Mix, ____