In the 4 P's that comprise the marketing mix, promotion refers to:
A) advertising and public relations.
B) sales promotion.
C) price.
D) A and B
E) A, B and C

Name: In the 4 P's that comprise the marketing mix, promotion refers to: A) advertising and public relations. B) sales promotion. C) price. D) A and B E) A, B and C
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Question

Quizplus · Accepted Answer

Promotion in the marketing mix encompasses advertising, public relations, and sales promotion, which are covered in options A and B.

In the 4 P's That Comprise the Marketing Mix, Promotion