The total bundle of disutilities given up by consumers in exchange for a product is the:
A) Price
B) Promotion
C) Product
D) Prestige
E) Place

Question

Quizplus · Accepted Answer

The total bundle of disutilities given up by consumers in exchange for a product is referred to as the "Price." Price represents the monetary value that consumers are willing to pay for the benefits and satisfaction derived from a product.

The Total Bundle of Disutilities Given Up by Consumers in Exchange