Whereas a ____ focuses on how an organization adapts to consumers, a ____ extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors.
A) selling orientation; marketing orientation
B) marketing orientation; comprehensive consumer orientation
C) manufacturing orientation; selling orientation
D) comprehensive consumer orientation; manufacturing orientation
E) None of the above.

Question

Quizplus · Accepted Answer

A marketing orientation focuses on adapting to consumers' needs and wants, while a comprehensive consumer orientation extends this focus to how all organizations in a demand chain adapt to changing consumer lifestyles and behaviors, making it a broader approach.

Whereas a ____ Focuses on How an Organization Adapts to Consumers