Consumer research has three major methodological approaches. These are:
A) observational, interviews and surveys, critical relativism
B) observational, interviews and surveys, experimentation
C) observational, critical relativism, experimentation
D) experimentation, critical relativism, interviews and surveys
E) experimentation, post-modernism, critical relativism

Question

Quizplus · Accepted Answer

The three major methodological approaches in consumer research are observational, interviews and surveys, and experimentation. These methods are widely used to gather data about consumer behavior and preferences.

Consumer Research Has Three Major Methodological Approaches