____ is a method in which a researcher accompanies consumers through the shopping and consumption processes.
A) Focus groups
B) Longitudinal studies
C) Experimentation
D) Shadowing
E) None of the above.

Question

Quizplus · Accepted Answer

Shadowing is a qualitative research method where the researcher observes and follows a consumer during their shopping and consumption activities to gain insights into their behaviors and preferences.

____ Is a Method in Which a Researcher Accompanies Consumers