When related to consumer analysis, the 80-20 principle is most similar to what market segmentation concept?
A) Benefit segmentation
B) The heavy-half theory
C) Differentiated marketing
D) Concentrated marketing

Question

Quizplus · Accepted Answer

The 80-20 principle, also known as the Pareto Principle, suggests that 80% of effects come from 20% of causes. In consumer analysis, this often translates to 80% of a company's sales coming from 20% of its customers. The heavy-half theory is most similar to this concept, as it focuses on targeting the smaller group of consumers who are responsible for a large portion of sales or consumption.

When Related to Consumer Analysis, the 80-20 Principle Is Most