In sales analysis, a firm understanding the iceberg principle would use
A) sales per product category as a control unit.
B) narrow control units.
C) wide control units.
D) total sales as a control unit.

Question

Quizplus · Accepted Answer

The iceberg principle suggests that only a small portion of information is visible, while the majority is hidden. Using narrow control units allows for a deeper analysis of specific areas, uncovering underlying issues or opportunities that may not be apparent with broader measures.

In Sales Analysis, a Firm Understanding the Iceberg Principle Would