After the innovator segment of the marketplace is saturated, a low price can be used to appeal to the mass market. This strategy illustrates
A) flexible pricing.
B) skimming pricing followed by penetration pricing.
C) a broad price policy.
D) penetration pricing followed by skimming pricing.

Question

Quizplus · Accepted Answer

This strategy involves initially setting a high price to target innovators and early adopters (skimming pricing) and then lowering the price to attract the broader mass market (penetration pricing).

After the Innovator Segment of the Marketplace Is Saturated, a Low