A firm's overall pricing strategy is coordinated with its target market, image, and marketing mix through a
A) broad price policy.
B) competition-based price strategy.
C) demand-based price strategy.
D) cost-based price strategy.

Question

Quizplus · Accepted Answer

A broad price policy encompasses considerations of the target market, the firm's image, and the overall marketing mix, ensuring that pricing decisions are aligned with broader strategic objectives.

A Firm's Overall Pricing Strategy Is Coordinated with Its Target