A firm's meeting the lower price of a competitor (but being careful not to start a price war) illustrates the use of ___-based pricing objectives.
A) status quo
B) profit
C) sales
D) early-recovery-of-cash

Question

Quizplus · Accepted Answer

Status quo-based pricing objectives involve maintaining existing prices or meeting the competition's prices to avoid price wars and maintain market stability.

A Firm's Meeting the Lower Price of a Competitor (But