A firm must change its pricing strategy often due to competitive developments. This is a symptom of a poor pricing strategy.

Question

Quizplus · Accepted Answer

A firm that must change its pricing strategy often due to competitive developments is likely not using a well-thought-out and effective pricing strategy. A good pricing strategy should be based on a clear understanding of the market, the competition, and the firm's own costs and objectives. It should also be flexible enough to adapt to changing market conditions, but not so flexible that it is constantly being changed.

A Firm Must Change Its Pricing Strategy Often Due to Competitive