A skimming pricing strategy is more likely than a penetration strategy to be aimed at the mass market.

Name: A skimming pricing strategy is more likely than a penetration strategy to be aimed at the mass market.
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Question

Quizplus · Accepted Answer

A skimming pricing strategy targets early adopters willing to pay a higher price, while a penetration pricing strategy aims at capturing a large market share quickly by setting low initial prices to attract the mass market.

A Skimming Pricing Strategy Is More Likely Than a Penetration