A firm wants to increase sales to $2,000,000 while obtaining a 15 percent return on investment. This firm is combining sales- and profit-based pricing objectives.

Question

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The firm is focusing on increasing sales (a sales-based objective) while also aiming for a specific return on investment (ROI), which is a profit-based objective, thus combining both sales- and profit-based pricing objectives.

A Firm Wants to Increase Sales to $2,000,000 While Obtaining