Which of these is the most important responsibility of a sales manager?
A) To develop overall marketing plans
B) To develop and update sales forecasts
C) To implement an integrated marketing communications program
D) To reduce overall promotional costs
Correct Answer:
Verified
Q53: Salesperson efficiency can be increased by having
Q54: The buyer-seller dyad allows salespeople to
A) adapt
Q55: Personal selling is LESS effective than advertising
Q56: Salespeople can help consumers reduce cognitive dissonance
Q57: The use of several specialized sales managers
Q59: An order taker generally sells what type
Q60: An insurance firm wants to hire a
Q61: Much of the criticism of salespeople regarding
Q62: Which of these types of sales personnel
Q63: What type of salesperson is most likely
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