A news reporter visits a new housing development and writes a story on its use of prefabricated homes for a local newspaper. Because of the story, 100 additional couples make trips to the development during the week following the coverage. This is an example of

Question

Quizplus · Accepted Answer

The story written by the news reporter and published in a local newspaper is an example of publicity. Publicity involves gaining media attention and is not paid for directly by the company, unlike advertising.

A News Reporter Visits a New Housing Development and Writes