An advertising theme can be based on the product, the consumer, and/or institutional appeals.

Name: An advertising theme can be based on the product, the consumer, and/or institutional appeals.
Brand: Quizplus
Rating: 4.8 (50 reviews)

Question

Quizplus · Accepted Answer

An advertising theme can indeed be based on the product itself (highlighting features, benefits, or uses), the consumer (focusing on the needs, desires, or emotions of the target audience), or institutional appeals (promoting the values, reputation, or philosophy of the company behind the product).

An Advertising Theme Can Be Based on the Product, the Consumer