Advertising media costs are generally calculated on the basis of total costs and costs per reader or viewer.
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Q92: Advertising is likely to be emphasized when
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Q95: Most firms that are involved with advertising
Q96: An advertising theme can be based on
Q98: The medium with the highest degree of
Q99: For broadcast media, reach is comprised of
Q100: Passalong rates are high for both print
Q101: The passalong rate for magazines is lower
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