Passalong rates are high for both print and broadcast media.

Question

Quizplus · Accepted Answer

Passalong rates typically refer to the number of people who see a publication or advertisement after the original recipient. These rates are generally higher for print media, such as magazines and newspapers, because physical copies can be easily shared among multiple readers. Broadcast media, being non-tangible and time-specific, do not have a "passalong" mechanism in the same sense, as their content cannot be physically passed along to others.

Passalong Rates Are High for Both Print and Broadcast Media