Message permanence is greatest for magazines, direct mail, and flyers.
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Q98: The medium with the highest degree of
Q99: For broadcast media, reach is comprised of
Q100: Passalong rates are high for both print
Q101: The passalong rate for magazines is lower
Q102: Waste in advertising is computed by subtracting
Q104: Persuasive impact in advertising is highest for
Q105: Narrowcasting enables small local retailers to efficiently
Q106: Advertising frequency is greatest for the Internet,
Q107: The high proportion of 15-second commercials contributes
Q108: Cooperative advertising programs can be developed between
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