Persuasive impact in advertising is highest for business publications.
Correct Answer:
Verified
Q99: For broadcast media, reach is comprised of
Q100: Passalong rates are high for both print
Q101: The passalong rate for magazines is lower
Q102: Waste in advertising is computed by subtracting
Q103: Message permanence is greatest for magazines, direct
Q105: Narrowcasting enables small local retailers to efficiently
Q106: Advertising frequency is greatest for the Internet,
Q107: The high proportion of 15-second commercials contributes
Q108: Cooperative advertising programs can be developed between
Q109: All firms should develop contingency plans to
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