Waste in advertising is computed by subtracting the portion of the medium's reach that has target market characteristics from a medium's total reach.

Question

Quizplus · Accepted Answer

Waste in advertising refers to the portion of the advertising spend that does not reach the intended target audience. It is essentially the difference between the total audience reached and the portion of that audience that is actually part of the target market.

Waste in Advertising Is Computed by Subtracting the Portion of the Medium's