A personal computer manufacturer estimates that a particular medium has a 70 percent waste factor for that manufacturer's ads. In all likelihood, this medium is specialized (versus general or mass).

Question

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A high waste factor typically indicates that the medium is more general or mass-market, as it reaches a broad audience, many of whom may not be the target demographic for the manufacturer's ads, leading to inefficiency in advertising to the intended audience. Specialized media, on the other hand, tend to have lower waste factors because they cater to a specific segment of the market, which is more likely to be interested in the manufacturer's products.

A Personal Computer Manufacturer Estimates That a Particular Medium Has