In general, media with high levels of frequency have long lead times.

Name: In general, media with high levels of frequency have long lead times.
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Question

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High frequency in media refers to the number of times an advertisement or message is shown or heard over a specific period, not to long lead times. Lead time typically refers to the time required to prepare and launch a new advertising campaign, which is not directly related to the frequency of the media.

In General, Media with High Levels of Frequency Have Long