Vertical cooperative-advertising programs allow small retailers to use media that would be considered too costly without such cooperative programs.

Name: Vertical cooperative-advertising programs allow small retailers to use media that would be considered too costly without such cooperative programs.
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Question

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Vertical cooperative-advertising programs involve manufacturers and retailers sharing advertising costs, enabling smaller retailers to afford media placements that would otherwise be too expensive.

Vertical Cooperative-Advertising Programs Allow Small Retailers to Use Media That