The lack of control over publicity by a firm means that it is inappropriate for that firm to base most of its promotional plan on this form of promotion.
Correct Answer:
Verified
Q141: A difficulty with a manufacturer's using restrictive
Q142: Vertical cooperative-advertising programs allow small retailers to
Q143: The proper view of public relations is
Q144: Advertising, publicity, personal selling, and sales promotion
Q145: When deciding whether to use publicity, a
Q147: To increase sales by a specified percent
Q148: In general, an in-house public relations department
Q149: Emergency publicity typically requires the use of
Q150: It is generally much more difficult to
Q151: a. Explain the relationship between advertising and public
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