When deciding whether to use publicity, a firm must weigh the benefits of credibility, a mass audience, and low costs versus the lack of control of publicity messages.

Name: When deciding whether to use publicity, a firm must weigh the benefits of credibility, a mass audience, and low costs versus the lack of control of publicity messages.
Brand: Quizplus
Rating: 4.8 (52 reviews)

Question

Quizplus · Accepted Answer

Publicity can enhance credibility and reach a large audience at a low cost, but firms have limited control over how their messages are presented or interpreted.

When Deciding Whether to Use Publicity, a Firm Must Weigh